SSC can do more to improve the conservation status of threatened species. There is clear interest among the SSC community on focusing on how red lists catalyze conservation action. Assessment and planning are key steps, but we need to increase effective conservation. We propose to strengthen the role of SSC in advancing actions that address the drivers of species decline. We are trying to capture this in the draft Species Strategic Plan 2017-2020, and thus have proposed the subtitle “Enhancing Conservation Action.”.